Print & Magazines | Print & Magazines^Phaidon Braun: Designed To Keep

The definitive history of Braun – the pioneering German electronics brand that changed the face of modern design

Since 1921, Braun has been shaping the art and way we live with timeless design that is simple, useful, beautiful and built to last. Unlike many brands before it and many more that followed, Braun created a design culture based on a set of functional and aesthetic principles that went on to have a global influence. In three chapters and with more than 500 illustrations, the book traces the company’s defining moments, core identities and key personalities, presenting the most comprehensive history of Braun ever published. Featuring brand-new photographs of Braun’s most iconic products, as well as never-before-published archival images, drawings, advertisements, internal documents and correspondence, the book interweaves the history of Braun with the cultural and political history of Germany, providing new context and insight into one of the world’s most famous product design brands. With profiles of key members of the creative and leadership team that highlight Braun’s design heritage and the importance of the people behind the process, Braun: Designed to Keep reveals the brand’s core values – such as simplicity, utility and durability – that have transformed the way household products are designed and used.

Format: Bound edition

Size: 290 × 250 mm (11 3/8 × 9 7/8 inches)

Pages: 424 pages

Illustrations: 500 illustrations

ISBN: 9781838663896